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Impact of Social Media Influencers' Credibility on Millennial Consumers' Green Purchasing Behaviour: A Study on Personal and Social Identities
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| dc.contributor.author | Rodrigo, Arani | |
| dc.contributor.author | Mendis, Trevor | |
| dc.date.accessioned | 2023-09-05T04:51:17Z | |
| dc.date.available | 2023-09-05T04:51:17Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dr.lib.sjp.ac.lk/handle/123456789/12766 | |
| dc.publisher | Postgraduate Institute of Management | en_US |
| dc.subject | Personal identity, Social identity, Green purchasing intention, Green purchasing behaviour, Social media influencers. | en_US |
| dc.title | Impact of Social Media Influencers' Credibility on Millennial Consumers' Green Purchasing Behaviour: A Study on Personal and Social Identities | en_US |
| dc.identifier.doi | https://doi.org/10.33939/SLJM.28.01.02.2023 | en_US |
