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Investigating the Impact of Serendipitous Information and Scarcity Messages on the Online Impulse Buying Behaviour of Consumers in the Apparel Industry of Sri Lanka: The Mediating Role of the Urge to Buy Impulsively Ranasinghe, Asanga; Vui, Chok Nyen

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Impact of Social Media Influencers' Credibility on Millennial Consumers' Green Purchasing Behaviour: A Study on Personal and Social Identities Rodrigo, Arani; Mendis, Trevor

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